Cannabis and Virtual Reality: Immersive Experiences at the Point of Sale
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The future of the cannabis experience is virtual
Virtual reality (VR) and augmented reality (AR) are transforming the way Spanish consumers learn about cannabis. Dispensaries and social clubs adopt these technologies to educate about strains and effects.
VR applications in cannabis
• Virtual tours of crops and laboratories
• Effect simulators for different strains
• Interactive education about cannabinoids
• Immersive brand experiences
• Virtual medical consultations about therapeutic cannabis
Apps with artificial intelligence
Applications like Jointly (Spark AI) use AI to recommend personalized strains based on desired effects. With more than 500,000 active users, these apps are redefining the consumer experience.
The Spanish cannabis metaverse
Spanish companies develop virtual spaces where users can explore different cannabis products, attend educational events, and connect with other consumers in a completely digital and legal environment.